Selfridges is a chain of high end department stores in the United Kingdom. It was founded by Harry Gordon Selfridge. The flagship store in London's Oxford Street is the second largest shop in the UK (after Harrods) and was opened on 15 March 1909. Selfridge stores are known for architectural excellence. Their London store was designed byDaniel Burnham, who also crafted Marshall Field's main store in his home town of Chicago.
Selfridges windows have become synonymous also with the brand, and to a certain degree have become as famous as the company and Oxford Street location itself. Selfridges has a history of bold art initiatives when it comes to the window designs. The windows consistently attract and designers with tourists congregating to marvel at the current designs and styling and fashion trends.
For Christmas 2009 the theme for the window designs was Pantomimes and this photograph illustrates one many whilst shoppers stole by admiring the display.
Selfridges, Oxford Street, London